Hawaii Lowline Cattle Company in Honokaa, HI, uses sustainable agriculture methods to produce Certified Grassfed by AWA beef‐‐HONOKAA, HI (MARCH 3, 2015)‐‐The Hawaii Lowline Cattle Company is the first farming business in Hawaii to be Certified Grassfed by AWA. This is the only certification and logo in the U.S. and Canada that guarantees food products come from animals fed a 100% grass and forage diet, raised outdoors on pasture or range for their entire lives, and managed according to the highest welfare and environmental standards on an independent family farm. While other grassfed labels exist, none has fully met consumer expectations when it comes to a grassfed and forage diet, environmental management, and farm animal welfare‐‐until now.
Rick and Haleakala Sakata and Dwayne and Tammie Cypriano of the Hawaii Lowline Cattle Company have been producing strictly grassfed and finished Lowline Angus cattle on their ranch since 2008, and currently have the only registered Lowline cattle in the state of Hawaii. Although the Sakata and Cypriano family ranch have both been certified by Animal Welfare Approved since 2009 for their high‐welfare and environmental management practices, they were eager to gain Certified Grassfed by AWA status for their grassfed cattle herd when the new program was launched in January.
“We’re extremely proud and honored to be part of AWA and its new Certified Grassfed program. We’re 100% grassfed and we want to raise our cattle in a way that is consistent with how they were put on this earth to be. More and more people are choosing to buy grassfed meat, but it’s not always certified. Our sales pitch is that we’re 100% grassfed and we’re honest about it‐‐and proud of it. - Rick Sakata, Hawaii Lowline Cattle Company”
As consumers wake up to the damaging impact that intensive farming is having on their health, the environment, and animal welfare, many are seeking truly sustainable alternatives‐‐including grassfed meat. According to recent research, demand for grassfed beef has increased by 25‐30 percent every year over the last decade. But while demand for grassfed meat is sky‐rocketing, not all grassfed certifications are meeting consumer expectations‐‐and some continue to permit highly questionable practices. Under the USDA Grassfed label, for example, farmers can confine their cattle on dirt feedlots for long periods outside the growing season, or use growth hormones and subtherapeutic antibiotics, and yet still market the beef as grassfed‐‐just as long as they feed the animals cut grass or forage. AWA's new Certified Grassfed label is the ONLY grassfed program in North America to guarantee:
- Ruminant animals raised outdoors on pasture for their entire lives, with an entirely grass and forage diet
- Animals raised according to the highest animal welfare and environmental standards in the U.S. and Canada
- High‐welfare handling, transport, and slaughter of animals‐‐including an annual review of slaughter facilities
"No other grassfed label can match the breadth, integrity, and transparency offered by AWA's practical and achievable Certified Grassfed standards and certification procedures. We’re proud to support family farmers like the Sakatas and Cyprianos and to help them promote their high‐quality grassfed meat and sustainable farming practices to the public. - AWA Director of Communications, Emily Lancaster Moose"
For more information about Hawaii Lowline Cattle Company grassfed beef visit www.hawaiilowline.com or call (808) 896‐2140.
For more information about the AWA Certified Grassfed label, read our AWA Certified Grassfed FAQs or visit AnimalWelfareApproved.org/standards /awa‐grassfed.
About Animal Welfare Approved
Animal Welfare Approved (AWA) audits, certifies and supports farmers raising their animals according to the highest welfare standards, outdoors on pasture or range. Called a "badge of honor for farmers" and the "gold standard," AWA is the most highly regarded food label in North America when it comes to animal welfare, pasture‐based farming, and sustainability. All AWA standards, policies and procedures are available on the AWA website, making it the most transparent certification available. AWA's Online Directory of AWA farms, restaurants and products enables the public to search for AWA farms, restaurants and products by zip code, keywords, products and type of establishment. AWA has also launched AWA Food Labels Exposed, a free smartphone app guide to commonly used food claims and terms, available from the App Store or Google Play. A free printable version of Food Labels Exposed is also available for download at AnimalWelfareApproved.org.